With pet ownership at an all-time high, veterinary practices are increasingly vital, in-demand services that are both thriving and competitive regardless of economic conditions. Americans love their pets and a trusted veterinarian is just as important to many as their own family doctor. It also means that phone traffic is constantly humming at the vet’s office and that’s where Illinois Audio Productions (IAP) becomes a favorite partner.
Our signature Messages-on-Hold (MOH) service fills that valuable hold time with news, cross-promotions, and information geared specifically for a captive on-hold audience. Loyal pet owners already closely tied to their veterinary office make a perfect audience for details they can use personally. Why let that hold time go to waste? Engaging top quality messages-on-hold not only make that hold-time seem shorter, but it also conveys information to those most likely to act on it!
Most veterinarians using our service change their MOH production three to four times a year. Each can be written and produced from scratch, based on seasonal messages and suggestions. On-hold marketing for Spring typically involves preventive care against the advancing flea and tick season. Dental care and promotions are annual MOH staples for February’s Pet Dental Month. Friendly pet health tips for Summer and Winter also deliver customer-centric messages, offering a break from those more sales oriented.
In addition to effective MOH audio, IAP also provides veterinary offices with value-added services like Automated Attendant (AA) and IVR greetings, and pleasant Overhead Music (OHM) for internal waiting areas. After all, the caller experience starts with the initial greeting before they’re parked on-hold. Make that first impression polished and professional. Short, clear, concise guidance through the phone systems is one more way to encourage patient loyalty.
Overhead Music systems are also a big hit. The library of selections is gigantic, and IAP makes it easy to control the play list. Best of all, the tunes played in the waiting room are proprietary and 100% licensed, avoiding strict, costly copyright infringement penalties by governing agencies like ASCAP and BMI.
Giving Hold Time Better Ear-Appeal!
Without imagination, MOH can be dull and ineffective. IAP’s experienced professionals jazz up MOH so it catches the ear, holds attention, and creates action. Changing up the rotation every three or four months also keeps the messages fresh, alerting on-hold callers that they have something new awaiting.
The ability to change messages quickly and with lightning-fast IAP turnaround time has other benefits. Time-specific promotions can be played to the last minute and removed from rotation upon expiration. When a new doctor is added to the staff or a new non-invasive procedure is launched, IAP can roll out corresponding MOH quickly. During COVID when phones were especially tied up, MOH helped inform callers of changes in visitation protocols and how to proceed accordingly.
The holidays are also big with veterinary MOH productions, as well as the Overhead Music. For the callers, it’s an opportunity to tell them how much they are appreciated. Many offices also offer safety tips related to potential pet hazards in food, plants, and decorations.
How it Works
Each production contains a series of brief messages, giving vets the capability to broadcast multiple topics of timely interest and replace them with new ones at just the right time. IAP can adapt ideas and marketing concepts, transforming the material into catchy spots voiced by exceptionally gifted voice artists. The writing/voicing concept can be geared around character voices…an idea sure to grab the caller’s ear while holding. Plus, IAP offers multi-lingual options. Hear them all at https://www.ilaudio.com/voice-actor-selections/.
Once the script is approved, the chosen voice talents apply their skills and the tracks are edited in our studio. Then they’re mixed with IAP-licensed music from a giant selection of genres and delivered for replay… typically by remote download or a specified audio file (.wav or MP3). The entire process from concept to launch is remarkably fast!
Popular Trending MOH Topics
What are veterinarian clinics and hospitals saying on-hold? Wellness Plans are a popular theme being showcased at vet offices regardless of geography. Since plans usually cover puppy and kitten vaccinations, spaying, and neutering up to senior care, promoting wellness programs on-hold often find a welcome ear and get results.
Some facilities dedicate part of the on-hold loop to boarding and/or grooming. Cross-promoting these services with vaccinations can build revenue and goodwill with pet owners.
MOH also presents an opportunity to welcome new clients and their pets, steering them online to websites and social media. Many new caller questions can be answered online and all they need is a little guidance from the on-hold messages to get there.
The Whole Package
Creating a uniform sound throughout the caller experience is easy with IAP. The same voice selection(s) made for Messages-On-Hold can also be used for the initial Auto Attendant greeting as well as IVR (Interactive Voice Response) greetings in larger phone trees and individual Voice Mail boxes. And once those callers become visitors, why not entertain them with ear-friendly tunes in the Overhead Music system? IAP offers a complete turnkey package of options.
Competitive Investment and Personal Service
In a changing business landscape, veterinarians are among those representing stability in communities large and small. Dedicated bases of patients keep vets in high demand and phones hopping – making hold time an inevitability. Competitive IAP pricing for MOH service and equipment is pleasantly affordable, and the types of services marketed on-hold easily return on the investment. Add IAP’s other audio services like AA greetings and OHM. It all comes with friendly, comprehensive personal customer service.
Keeping pets happy and healthy is a dedicated, compassionate calling. Pet owners recognize their veterinarians as a vital part of this close family dynamic. And vets in turn know that IAP is a trusted partner in communicating
Whether it’s Messages-on-Hold, IVR greetings, Telebanking announcements, Overhead Music, Radio/TV commercials, and/or eLearning productions, nobody knows Credit Unions like IAP. We offer all the support you need, from installation to continual audio updates. Just reach out to info@illinoisaudio.com or 1-630-552-9600 today!