Illinois Audio Productions (IAP) has partnered with Credit Unions for nearly 40 years, and it’s no wonder. IAP/Credit Union partnerships have yielded ideal collaborations, initially with top quality Messages On Hold (MOH) and radio commercials. Our portfolio of services grew with the introduction of more advanced technology in business phone systems, VoIP, and cloud-based services. IAP’s valued Credit Union clients discovered our proficiency in IVR greetings and announcement recordings for interactive telebanking – a key selling point for Credit Union members.
More advantages? IAP offers Overhead Music (OHM) in a vast array of genres with a virtually limitless combination of individual music beds, all licensed for use. Operator-friendly control options make it easy to switch ‘em up too.
As for those radio commercials, family-owned IAP has family roots in broadcasting and a certain creative panache that makes advertisements stand out to a random audience. Beyond traditional radio spots, we also excel at commercials for SiriusXM, Pandora and alike. Soundtracks for television spots, too. Audio production capabilities and video coordination also make IAP a wise choice as the voice for eLearning programs…an increasingly popular option for both Credit Unions and their members.
What to promote…and making it memorable!
Credit Unions offer advantages that separate CUs from other financial institutions. First and foremost, Credit Unions are member-owned, non-profit organizations. That gives account holders more clout and CUs are more obliged to them as a result.
Besides the value of member ownership, Credit Unions are also available to promote lower and fewer fees, insurance offerings, and exclusive clubs with added benefits. Messages-on-Hold effectively communicates these promotions and advantages with direct appeal to members while waiting on-hold. Smartly written and professionally voiced on-hold messages accompanied by ear-catching instrumental music not only fills the void of dead hold time. They also inform and entertain members already loyal to their Credit Union…a captive audience more likely to retain the info and act on it!
IAP’s Streamlined MOH Process
Since 1986, Credit Union marketing departments and associates have found IAP super easy to work with in messaging on-hold. CU marketing and presentation are typically on point and feature timely, well-established promotions. IAP copywriters take that style and attitude and transform it into a series of messages that are concise, colorful, punchy, and memorable.
Once the script is approved for recording, it’s assigned to a voice of choice from a selection of polished broadcast professionals. Or two voices, if preferred. Alternating male and female voices can be an effective way to sharpen attention from one message to the next. You can hear voice talent samples at www.ilaudio.com/voice-actor-selections/ and note that multi-lingual options are also available.
Voice tracks are edited by experienced in-studio techs and mixed with licensed music from a huge selection of tracks and genres. Smooth jazz, light rock, classical, oldies, and festive instrumental holiday tunes are just a few. And here’s a crucial point to remember. Music played on-hold is subject to licensing and copyright laws enforced by governing agencies like ASCAP and BMI. With IAP, your music is licensed specifically for every Credit Union we service as well as all IAP clients.
Hardware, Audio Deployment, and Fast Turnaround
Once the final MOH production is mixed in the IAP studio, it’s ready for delivery. Our quick turnaround has earned us a solid reputation, and that speed is a key benefit for Credit Unions with fast-changing rates and programs. Like Credit Unions, IAP understands the value of one-on-one relationships and makes turnaround a priority, so you don’t have to wait days or weeks for the update.
From there, MOH audio is ready to play! Hardware options geared to work best with business phone systems make deployment instant and easy. IAPRemote is a prime example. This digital audio player receives completed MOH audio remotely and productions can even be scheduled for rotation…a real plus when it comes to dated promotions and holiday recordings. You don’t have to lift a finger or even be on-site!
Of course, personal customer service and technical support is just a call or click away with IAP. We work with multiple IT and phone vendors, and as systems have changed over the years, our team is ready to keep CU MOH in action!
IVR & Telebanking
Credit Unions realized early that Interactive Voice Response (IVR) and similar Telebanking functions allowed members to perform many banking tasks independently and quickly. Guiding members through their options is another IAP specialty. Our gifted voice artists help callers through their IVR experience with high marks for satisfaction.
Distinctive Commercials
IAP’s Filippi-family roots go back to radio, even before messages-on-hold. So it’s no surprise that we know a thing or two about successful ad campaigns and how to make them stand out. That radio experience also applies to IAP’s team of copywriters and voice actors. We’ll help release imagination and creativity, including attention-grabbing radio spots written specifically for celebrity impersonations.
Jazzy Lobbies with OHM
Many Credit Unions are inquiring about Overhead Music systems for their lobbies. IAP can help keep the music flowing with streaming music channels in a deep variety of styles and genres. Easy programming allows for “day parting” capability to switch categories at designated times. From ambient music to upbeat jazz and so much more, an IAP rep is glad to guide you through OHM options and features.
eLearning
Devoted Credit Union members appreciate being able to obtain information and financial education with just a tap or a click. Credit Unions continue to answer the demand with informative eLearning programs. IAP specializes in voicing these unique productions in an engaging way, holding attention from start to finish. We can also help with the flow of the narrative to match how the voice talent approaches it. That applies to training and regulatory types of eLearning too.
Connecting with IAP
Whether it’s Messages-on-Hold, IVR greetings, Telebanking announcements, Overhead Music, Radio/TV commercials, and/or eLearning productions, nobody knows Credit Unions like IAP. We offer all the support you need, from installation to continual audio updates. Just reach out to info@illinoisaudio.com or 1-630-552-9600 today!