Category: News

Updating Your Business Phone Greetings

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Why Updating Your Business Phone Greetings Makes Sense

 

Business communication and efficiency is critical to your business’s success and growth. Business Phone Greetings are more than a mere formality; they represent the first impression of your organization and its stakeholders. This initial encounter can shape perceptions and set the tone for future conversations. Updating your company’s telephone greetings and salutations becomes a strategic move with profound implications for productivity, branding, and customer experiences. Below we will review each of these segments.

 

Productivity:

For any business, effective correspondence is paramount. Here are a few ways in which well-made voice-over greetings can boost productivity:

 

  • Caller Information: Your phone greetings have the potential to be an important source of information that leads to smooth and efficient communication between you and your callers. By incorporating key elements like operating hours and location in these messages, you grant callers direct access to crucial details. This strategy prevents them from going through too many options, and thus, it saves them time as they interact with your company. When contacting a customer service team for operation hours or an office assistant for directions to the main branch, a phone greeting that includes the above details becomes a valuable piece of information that sets up the entire conversation on a positive note. This not only improves the caller’s experience but also shows that you believe in openness and two-way communication.

 

  • Call Direction: A precise welcome message can help direct people seeking particular offices or persons, thereby making communication more systematic while at the same time minimizing misdirected calls.

 

  • Efficiency: When you greet customers by answering their common queries, that makes work easier for your clients and employees, thus enhancing communication. It is this effectiveness that reduces customer disappointments while allowing the team to concentrate on complex issues, resulting in better services. Therefore, these seamless interactions improve customer satisfaction levels and make it clear in the minds of your clients that you are a time-oriented and customer-centric enterprise.

 

Branding:

Your voice-over messages are not just scripted words; they embody the very spirit of your brand. This way, when callers interact with a business over the phone, these messages create exceptional canvases on which to paint images that deliver the essence of your brand. Every word, pitch, and shade in your voice-over greetings contributes to creating an unforgettable experience that cannot be replaced by any given information. It is a chance for you to insert professionalism, friendliness, or originality into the very fabric of your brand, thereby having a positive and long-lasting effect on people who access AA greetings from this automated attendant. In this area, auditory branding calls for consistency so as to ensure a consistent and unique representation of one’s personality across all call-conducting platforms, as well as developing awareness and trust.

 

  • Personalization: Address specific needs or occasions in your greetings. Personalizing makes it more careful and connects with listeners better. Therefore, adapting messages to celebrate various happenings or marketing campaigns demonstrates how much effort companies put into this process rather than only being reactive. This kind of tailoring creates loyalty as opposed to general exchanges, thus making people feel valued differently.

 

  • Brand Consistency: Your phone greetings have to blend seamlessly with your brand voice and messaging. Such consistency across all communication stations, like the website or social media, will not only ensure brand recognition and trust but also nurture a coherent, dependable image for clients. Consequently, this strategy will enable consumers to relate more with their audience, thereby building up a long-term connection.

Customer Experience:

Improving automated attendant greetings is one of the main objectives for businesses. In this context, your phone greeting is very important.

 

  • Tone Setting: The way you say ‘hello’ determines how friendly and helpful you are being. Callers can feel comfortable when they hear a warm and professional tone from the other end of the line. Also, including some personal touch in your recorded voice messages helps people find common ground, thus generating an atmosphere that is welcoming. It’s important to strike a balance between friendliness and professionalism while trying to create mutual understanding during initial contact in order for subsequent dialogues to be more meaningful and lasting in memory.

 

  • First Impressions: Most of the time, a customer’s first interaction with your business is through phone calls. A well-thought-out greeting creates not only a good initial impression but also lays the foundation for meaningful connections. It sets the stage for the entire customer experience by reflecting professionalism and attentiveness. Trust and rapport can be built through this first positive contact, which forms the basis for an infinitely lasting and beneficial bond.

 

  • Availability: Outline your availability or suggest alternative means of communication. This gives callers confidence that their concerns will be attended to in good time. Additionally, it indicates that you are committed to being accessible, as there are several ways through which customers can get in touch with you at any time they feel like doing so. By providing them with alternatives, callers are able to choose how best they want to reach out to you, hence fostering a customer-oriented approach. Through this flexibility, customers’ satisfaction levels increase while also expressing proactive attitudes towards their various modes of communication being embraced.

 

To end with, updating changes to your business phone greetings is an investment that can pay off by improving productivity and enhancing the brand and customer experience. By investing in greetings that are multilingual, you can appeal to a wider range of people and show them that you are open to everyone. Speaking different languages helps create good vibes at work and shows how much effort we put into being there for our clients, wherever they come from. This tiny detail may be what makes or breaks your communication plan. Seize such chances to make a good impression on callers, as this will reflect your commitment to effectiveness when it comes to inclusive communication.

Lets have a marketing branding conversation to discuss all you voice over needs.

Audio Branding for Business

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Audio Branding for Business

It’s a fact of life that people will relate to and react to what they hear. In today’s world of marketing, audio branding is crucial. As I said before, your company should stand out and be distinctive from the rest of the crowd. Most importantly, it leads to recognition and recall, enhancing your product. This rule can apply to all media channels and platforms.

 

“That all sounds great, so How does IAP help manage that?”

IAP has now been operating successfully since 1986 as a family-owned business. Our years of experience have shaped and shone that invaluable jewel- consumer emotion—providing the right sound or voice for each business this bond. The result is a powerful route to conveying a company’s character, message, and brand.

 

“How do I know what type of audio brand for my business?”

Let’s face it: First impressions last. IAP can help you decide your ideal audio marketing plan. Our products include greeting messages for business, voice-acting scripts, voice-over demos, and voice-over samples. Let’s take a closer look.

We understand that every business is unique and has its own particular set of circumstances and goals. What type of audience a company targets plays a significant factor in determining the perfect audio marketing product.

You’ll be surprised that IAP offers a substantial choice of female and male voice actors. In addition, voice-overs also cover most of the world’s main languages. And IAP doesn’t stop there! Also available are child and teen voice actors and a host of famous character voices.

As you might imagine, IAP utilizes the latest high-quality sound technology. The importance is for crystal clarity. It optimizes the auditory sensations for speech, melodic sounds, and the effects needed for sonic branding.

Choosing the correct audio and tone is decisive, as it acts as your company’s voice. It influences how your customers perceive you—a positive awareness points towards making you their go-to source. So, remember, if done right, this can create customer loyalty and enhance company presence, branding, and product longevity.

 

Touchpoints + Consistency = Audio Branding Power

Occasionally, you will come across a touchpoint that can propel the future success of any business. The point where a company engages with its customers, e.g., greetings, jingles, or voice-acting scripts, should captivate and attract its audience.

Today, more than ever, touchpoints across various media platforms should remain consistent. Audio branding can ensure this. A brand’s image will be strengthened when advertised in a unified way, which instills brand familiarity and, over time, trust in potential customers.

It should also be worth remembering the speed and efficiency of a simple jingle. It can have just as much effect and recognition as using a perfect voice tone. The association and its relationship to consumers should aim to enchant.

 

The impact on consumers and customers

Competition in today’s media marketplace is intelligent, intense, and hard-hitting. As a powerful player, your audio branding must stand out and be unique.

The IAP challenge is to tender the perfect audio signature for a company. To understand the creativity needed to produce an ideal tone is the answer to what resonates with consumers. Sounds can calm, soothe, and entertain. As discussed, they also instill recognition and trust. It takes the stress out of a customer wanting to purchase a product and impacts their decision.

 

Are you interested in having a branding conversation to discuss all you voice over needs?

 

 

Business Phone Greetings

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The Importance of Phone Greetings for Business

 

The first impression holds a great place in the world of business. More specifically, when communicating with clients and customers over the phone, your first interaction will build a professional image. Illinois Audio Productions (IAP) believes creating or updating your business phone greetings is vital to your brand and image. Often overlooked but essential, on-hold messages, music, and professional-sounding phone greetings can keep calm and order while on hold. It’s annoying when you are on hold with loud, dated tunes or no information, so you hang up.

Creating a Professional Phone Greeting Script

Phone greeting scripts are customer’s initial tastes in a company’s offerings. The script can speak volumes about what the business is truly like. Furthermore, it can talk about professionalism and values, as well as the fact that it also signifies that the industry is customer-oriented with top-quality customer service. An ideal phone greeting can capture the company name, making a short but warm greeting and options for navigating the call menu. Any well-scripted phone greeting should ensure that it is clear and concise and makes the caller feel warmly welcomed. Moreover, it should reflect the brand’s identity and align with its communication strategy.

 

Setting the Tone with On-Hold Messages

Through on-hold messages, when customers are placed on hold, businesses can make a more concerted effort to engage and educate them. As such, on-hold messages will pass information about promotions various details about a product or service, and sometimes even to entertain the callers. These messages should be carefully crafted while maintaining the caller’s interest and reflect positively on the business. In addition, there are situations in which using on-hold music that matches your brand can create a far better perception through every one of your callers’ experiences.

 

Improving the customer experience

Effective phone greetings significantly improve the overall experience of customers. When there is a friendly and professional phone greeting script, the customer feels valued and appreciated by the business from the first point of contact. The greeting can also have clear navigation options in the welcome that help guide callers quickly to the correct department or person, saving them aggravation and time. Beyond all this, on-hold messages and music keep the dialer amused and the hold time shorter by keeping callers informed or entertained while waiting.

 

Building trust and credibility

A well-written phone greeting script portrays professionalism and competency—the key ingredients in building customer trust and credibility. A concise and, at the same time, friendly message creates goodwill with callers. Such initial interaction serves as an introduction of faith, which is nurtured across the customer-business relationship. The consistent use of professional phone greetings furthermore reiterates for the business’ clientele its dependability in delivering excellent service.

 

Reflecting the Brand Identity

Phone greetings will exhibit room for emphasizing that more than anyone could ever fathom a company’s brand identity. Corporations should secure language, tone, and style in phone greetings, combined with the dynamic branding strategy pursued. This consistency in the phone greeting script helps hold a cohesive brand image across all customer touchpoints, formal and authoritative or casual and friendly.

 

Compliance and Legal Requirements

For instance, due to the law, some industries require specific types of information to be offered in a phone greeting. The financial industry’s regulatory details may be required at the beginning of any phone call received by the company. Any entity needs to make sure its phone greetings meet the requirements of the law to avoid possible legal problems.

 

Beyond the “Hello”: Crafting Winning Greetings

Since a stellar phone greeting is important, shifting the focus to the crafting process is fair. The following are some of the critical elements to take into consideration:

 

  • Professionalism and Warmth: Blend the friendly with the formal. Seek to be warm and helpful without falling into excessive informality or insincerity.
  • Multiple Language Options: In today’s diverse world, it is essential to cater to the different strata of people. Say Hello fits so many languages. It will provide an easy yet uplifting greeting for those viewers who can read or understand the message.
  • Clarity and Conciseness: State the company’s name clearly while at the same time ensuring clarity in the instructions of how a caller can reach a specific department or individual with whom they want to speak.
  • Accurate Wait Time Information: Let callers know about a wait or not at all, and if so, its length.
  • Hold music: Choose a gentle, corporate piece that matches your brand but won’t drown out the call’s audio. Now and then, silence is golden if the alternative is poor music!
  • The icing on the cake: When you’ve got the essentials sorted, finish off your greetings with a little sprinkling of these tips for extra flavor:
  • Holiday Greetings: Your holiday greeting should include a message during the holiday so that your customers will realize that you are concerned about it.
  • After-Hours Messages: Let your calling people know what they will hear in response to their calls after regular hours, and provide them with instructions if they want something.
  • Voicemail Prompts: Offer step-by-step instructions that will ensure easy voicemail messages.
  • Personalization: Where applicable on your system, utilize the callers’ names to personalize the communication.

 

Illinois Audio Productions has thirty-five years of experience and customer excellence. Enjoys increasing our client’s business activity. Invest your marketing dollars in creating professional and exciting phone greetings. IAP has Mastered the art of this too-often-forgotten communication channel, which will improve customer satisfaction, boost efficiency, and strengthen your brand image. So, pick up the phone, put on your best voice, and let your greetings be an entrance to a world of happy customers and thriving businesses.

 

Conclusion

Phone greetings are essential in defining the face of a business and leveling how customer interactions are held. A professional phone greeting script sets the right tone for professionalism and portrays an intent to offer good customer service. On-hold messages and music also increase the caller experience by giving them something worthwhile, such as information or entertainment, while they wait. With effective phone greetings, businesses can establish trust and improve their brand image to realize better customer satisfaction eventually.

Lets have a marketing branding conversation to discuss all you voice over needs.

 

Remote On-Hold Players and IAPRemote for the Ultimate in MOH Playback Convenience

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If you can stream audio and your favorite shows with a simple command, why not your messages-on-hold? IAP is making the process just that easy with a super-efficient IAPRemote Digital Player option. You no longer need to wait for stuff in your mailbox. And you don’t have to deal with cumbersome downloads anymore, either. You don’t even have to be on location! IAPRemote operates flawlessly and end-users don’t have to lift a finger.

The IAPRemote machine itself features a small footprint with simple connectivity using a LAN connection and our web portal. Its multi-functional versatility delivers flexible scheduling of timely messages…ideal for special promotions, events, and holiday recordings. IAP can make that time-specific audio start and stop exactly when you want.

Hybrid capabilities all come in one network connected device with IAPRemote. You can stream audio or play from a USB flash drive. Remote-load MOH files can even be stored for future use.

That’s just the start when it comes to convenient playlist management. You can control volume/mute and channel selection directly from your desktop or smart device. And in case of power interruption, IAPRemote’s failsafe features boot audio back into play mode quickly and automatically, diagnosing internal health conditions along the way for seamless, trouble-free service.

As always, IAP goes the extra mile to make the MOH audio production process a breeze. Scripting can be built from scratch for your approval prior to recording. You can choose from a fine selection of several acclaimed voice artists. You also have a practically unlimited selection of music tracks in multiple genres, licensed specifically for your use. All completed with industry-leading turnaround time!

Once the final mix is finished, the immediate benefit of the IAPRemote Digital Player becomes obvious with immediate delivery. No waiting on media in the mail and no manual operation required at the user end!

IAPRemote also comes with a 2-year manufacturer’s warranty for added peace-of-mind. A representative will be glad to answer questions about audio formats and configurations. Other streaming devices are also available that can deliver overhead music and messages to your operation with similar ease and command capability to the premier IAPRemote unit.

Holiday Recordings for On-Hold and Overhead Play

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Ready for a busy holiday season? Now that autumn is well underway, this is the time to change the channel on your Messages-on-Hold (MOH) and Overhead Music (OHM). The right combination of messaging and seasonal music is a great way to soothe on-hold callers, especially if wait times increase for the holidays. And overhead in-store promotions with some holly-jolly tuneage always gets shoppers in a happier mood!

It is important to place your order for holiday recordings as soon as possible. That way, you’ll be closer to the front of the line as our studio processes requests!

On-Hold Marketing, Messages, & Music

Music and Messages-on-Hold for the holidays can be tremendously diverse. For retailers, on-hold ads help cross-promote other forms of advertising with timely, limited-time offers. For manufacturers and business-to-business MOH productions, the emphasis may shift more to temporary changes in hours and shipping procedures.

Still others opt for more standard generic greetings…a basic “Happy Holidays and all the best for the New Year.” With familiar instrumental versions of non-secular holiday favorites playing in the background, callers often appreciate the thought and, perhaps, a break from more typical messages heard the rest of the year by repeat callers.

You can accomplish a lot with a Holiday MOH production, generic or custom.

* Calm anxious callers during peak phone traffic hours with music conveying the spirit of the season.

* Promote special sales and holiday bargains. Messages-on-Hold can be created for play in specific time frames to maximize effectiveness with a captive audience.

* Announce short-term changes in procedures, hours, scheduling, and shipping. Callers have already reached out and expressed interest in you. Be sure to communicate effectively.

* Show your appreciation. Building and maintaining relationships with customers has been challenging the last two years, to say the least. Educational facilities have had similar challenges with student enrollment and medical offices are trying to keep up with staffing difficulties and unrelenting demand. Hearing expressions of gratitude while holding can only help!

Not sure what to say on-hold as you prepare for the remainder of 2022 and the first quarter of 2023? IAP writers can help develop a script to reflect your approach. Of course, the holiday season is traditionally a time for changing MOH audio, so demand is definitely higher. Let’s get the creative process started now…the sooner your MOH script is confirmed, the faster your voice tracks and mixed production are ready to play for your callers.

Overhead Music

Creating the proper mood and festive atmosphere is where Overhead Music and Messages play a key role. If you already subscribe to IAP’s OHM, now’s a perfect time to change the audio and reflect the season. If you’re not a subscriber, now is a great time to ask for a quote! Our current promotion until the end of 2022 waives the first 6 months of fees. You will be pleasantly surprised at the cost-effectiveness.

Spread the cheer. The merrier the shopping environment, the merrier the shopper! Waiting rooms and campuses can also transform their in-person experiences.

Here are the most in-demand channels for in-store systems this time of year.

*Christmas Carols…Classic Carols and Hymns of the Christmas Season.

*Christmas Peace…Instrumental Christmas and Holiday Favorites, calming and relaxing.

*Christmas Swing…Throughout the Holidays, Swing is King!

*Festive Instrumentals…Instrumental background music geared for the Holidays.

*Holiday Hits…Holiday Hits of the Modern Era.

Want to pass along timely information and/or promotions with periodic announcements as part of your OHM? Just ask and IAP will be glad to weave custom writing and holiday greetings into your overhead music and messaging.

Order SOON…the clock is ticking!

IAP takes great pride in speedy turnaround. But the days and hours of 2022 are disappearing quickly! Request your MOH and/or OHM audio now to make sure you get as much “play” as possible for the Holiday Season!

 

 

 

 

 

 

 

 

Audio Productions for Non-English Applications

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Domestically and globally, doing business more effectively in a diverse market can take a multilingual approach. VOIP connectivity can link continents by pressing a simple extension and communicating professionally makes a huge difference in multiple areas – including sales, customer service, B-to-B marketing, and audio recordings for phone systems.

IAP can help. Our recording capabilities extend to a wide variety of languages for all kinds of different applications. Of course, Messages-on-Hold (MOH) productions are a specialty. Additionally, our multilingual voice options are popular choices for radio commercials, promotional videos, and e-learning modules. Overhead Messaging for in-person customers and guests, too.

Besides on-hold announcements, voicing is also available for other aspects of phone systems. Automated attendant greetings? Check. IVR trees? No problem. Extension listings and voice mailbox greetings? IAP can help across the board in a variety of languages.

Languages and Translation

Which languages, exactly, do we offer? You have multiple French and Spanish gender options. Chinese, Japanese, German, and Italian are covered, too. Specialties include Brazilian, Brazilian-Portuguese, and French-Canadian. Australian and British takes on English copy are also ideal for niche markets and broader appeal both domestically and abroad. You can preview specific languages and voices by name at www.ilaudio.com under International Voices in our Voice Actor Selections.

And please note that IAP has access to many more voices and languages than just those posted on our website. If you don’t see a preferred language specified online, please ask because there’s a good chance we can still help!

Seasoned voices deliver with professional appeal and distinction. But even the best voices fall short if the translation from English isn’t 100% accurate. Bear in mind that many online and in-house translation services can be erroneous in enough places that the overall message gets lost in delivery. IAP uses professional translators to help ensure your copy is voiced flawlessly and accurately.

Making Audio More Relatable

Using professional voiceovers and narration is important for several reasons. Impeccable voicing can sell, inform, soothe, and empathize. Promotions are brighter, instructions clearer, and concise messaging is more easily absorbed. This applies to any language and IAP fills that need down to every detail.

Superior quality audio productions for non-English messages-on-hold, radio commercials, videos, e-learning, overhead messages, and phone system recordings are quite reasonably priced. You just might be surprised! IAP turnaround is also a major advantage. Just let us know how we can help with different languages, voicing, and translation. We’ll be glad to give you a competitive quote.

How Professional Narration in e-Learning Boosts Teaching Module Effectiveness

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While the term “e-learning” has been in existence since 1999, the popularity of online training programs has accelerated tremendously in recent years…a trend only magnified through the pandemic. Hybrid models and on-site staffing shortages continue to emphasize the need for stronger e-learning training programs. And providing clear instruction is key to creating consistently successful results.

 

That need for clear instruction is why professional narration is so essential in the production phase of e-learning programs, and IAP helps make it happen. As more and more companies look to produce e-learning modules of their own, our professional voicing and narration services for video applications are in increasingly high demand!

 

Why is it so important to have a professional narrator? Just like classroom learning, the more engaging the instruction, the more material is absorbed and digested. Amateurish and monotonous voices tend to easily lose an audience’s attention span, and when that audience is watching via computer or multimedia tools, getting them back is not so easy.

 

According to the experts at www.elearninglearning.com, there are three components to a successful e-learning course: high quality content, polished design, and easy navigability. But they also point out that “even high-quality eLearning courses are going to fall short of expectations if the learner isn’t fully engaged and motivated to learn.”

 

That’s where the right voice enters the equation. A professional narrator delivers instructional material in a clear, concise fashion…friendly, soothing, and easy-on-the-ears yet authoritatively commanding in a way that keeps learner and trainee attention sharply focused. IAP’s voice artists are quite skilled in this type of delivery, and that’s why our e-learning soundtracks are in such high demand.

 

Making e-learning and online training videos as comprehensive as possible requires a skilled voiceover. Another advantage with IAP’s capabilities? There’s a whole world out there and we’re not confined to just the English language. We specialize in recording a variety of languages, and we can provide accurate translation too. This is important because, sometimes, in-house translation and online translation services are not 100% accurate. And that can be tough to comprehend for puzzled listeners. If you’d like to preview voices and languages available for e-learning productions, please click www.ilaudio.com.

 

Illinois Audio Productions has worked with a number of e-learning companies across the country over the years, producing programs for a range of industries. We’re also pleased to work with companies directly on their voice narration for video e-learning projects. In-house productions are trending upward and we’re always glad to lend a hand…and voice.

 

A well-established provider of top-quality audio productions, IAP rates are reasonable and competitive. Turnaround is also quick – especially helpful when critical e-learning rollouts need to be implemented ASAP. Make us your partner in audio production with professional e-learning narration and we’ll be glad to give you a quote.

BEFORE You Upgrade Your Phones…Know this

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Messages-on-Hold (MOH) is as vital to your business as ever…and that should be a consideration when selecting the right phones or phone system. Illinois Audio Productions (IAP) can  easily configure the audio, but there are a few things you should know about the compatibility between phone systems and MOH play back options.

Compatibility Match-Up Dilemmas…and Solutions

The biggest transition in telephonic technology has been the inception of Voice Over Internet Protocol or VoIP as well as cloud-based phone systems. However, clients using external MOH players may quickly discover those units don’t match their new system. Some VoIP and Cloud systems are compatible. But more often than not, On-Hold productions need to be provided in uploaded audio files. It’s a solution IAP can make even easier and more convenient.

It should be noted than most telephony formats required by these systems are much lower quality than those that utilize an external MOH player.

Potential issues with MOH player compatibility are important for smaller businesses to consider BEFORE buying two to four-line phones at big box stores. Very few of these phones are on-hold compatible. Right now, only TWO models carry Messages-on-Hold capability that are not true PBX systems. Consult with IAP prior to buying a big box system OR upgrading to VoIP/Cloud phone systems. That way, your MOH transition stays as seamless as possible!

The Differences to Expect in MOH Playback  

Traditionally, Messages-on-Hold playing through an external unit have been in some loop form. Whether loaded digitally from tape, CD, USB stick, MP3, wav file, or remotely, the replay concept is basically a four to six-minute loop format.

Be aware that some VoIP/Cloud-based systems limit recording length. With Avaya IP Office, MOH productions need to be wrapped into 90 seconds or less. However, there are still possibilities for a workaround with IAP external players and Avaya IP Office.

Xfinity/Comcast systems allow two minutes of MOH audio. But playback through these systems is “sequenced,” meaning the entire production starts from the beginning with each call. That’s less desirable than looped audio from our external player which placed holding callers into the “loop” giving every individual message equal playtime. “Sequenced” Messages-on-Hold can give callers a heavy dose of the audio’s beginning and significantly less of the entire production toward the end.

These “sequenced” type messages get stale for callers quickly, especially repeat callers hearing the same limited portion. IAP has a solution. If you have a VoIP system with a short MOH recording time or a sequenced system that starts over constantly, consider changing messages more frequently to keep them effective, timely, and fresh.

IAP is always glad to help…and that goes especially if you’re still deciding on a phone system upgrade!

 

Overhead Music and Messages for Effective Revenue Building

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You did it! You got customers through the door. Now what? Creating the right ambiance with mood music helps shape a more comfortable shopping environment and pleasant customer experience. Doing it the right way with Overhead Music from IAP takes your establishment’s ambience to a whole new level—and that can add revenue at the point-of-sale. Strategically placed promotions between songs at specific times of day, ensures awareness of your products and offerings to an audience already in your place of business.

The Right Overhead Background Music

Choosing the right background music can seem like a daunting task. After all, you can’t please everybody’s musical preferences. IAP overhead music makes it significantly easier to play a variety of licensed business background music with simple programming. Think of it as your operation’s own personalized radio station.

There’s a plethora of waiting room music options for doctors, dentists, retail stores, medical specialists, and professionals of all sorts. Whether serving as pleasing mood music or as part of a branding and sales effort, there are selections of more than 70 channels…rotating literally thousands of music tracks so customers (and staff) are never bored by repetition.

Adding Effective Messaging to your Overhead Music System

The benefits of professional messaging interspersed in your “business radio” are virtually limitless. It’s the combination of overhead music AND messages that drives up sales. There’s a certain art to the creative process, developing cross-promotional upsells that are succinct and grab attention without hitting too hard.

That’s the ticket to increased revenue at the point-of-sale. The combination of Overhead Music and Messages for an audience already in your store is a direct appeal that yields immediate results. Business background music elevates the mood, and every so often a short, professional message pops up, informing customers about in-store promos, seasonal offerings, or added services they previously didn’t know about.

The Equipment

Wondering about playback units for background music? IAP’s unit can stream overhead music and messages simultaneously. On-board memory keeps the overhead music system playing, even if internet connection is lost. The affordable, small unit is also smart, sensing when the stream can resume without manual resetting.  A QR code on each player allows for quick and easy channel changes and volume adjustments.

Scriptwriting for Overhead Messages

When adding messages to overhead background music, what should they say? Professional IAP scriptwriters can pinpoint the finer details for audio announcements, making your personalized radio station a money-maker. As for the studio and scriptwriters that create those messages? IAP works with you—helping you pinpoint the focus of messages, making suggestions about what to include, and how long messages should be. Then our experienced copywriters craft messages for your approval.

Cool Features

Mood music in the store and waiting room music in professional settings have taken great strides in both quality and diversity over the years. IAP’s overhead machines go way beyond. Different genres of music can be scheduled for certain days…even times of day. Matching messages with business background music is also this easy (especially when the holidays roll around).

Call or email us about the voice, music, and equipment needed for your set up. We’re always here to help and can offer a no obligation quote.

Using On-Hold Messages and Phone Greetings Effectively in Times of COVID

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Many businesses have made safety adjustments to stay productive in times of COVID. Now that vaccinations are ramping up and warmer temperatures are ahead, even more changes are likely as protocols evolve and day-to-day operations are tweaked for safe measures.

 

One significant aspect of daily transactions began early in the pandemic. Suddenly phone traffic started booming. Fewer in-person transactions, more ordering by phone for curbside pickup. Of course, higher volume phone traffic translated to longer hold times…ample, ideal opportunities to give loyal customers clear guidance in the way one takes orders, books appointments, and imparts valuable information to make transactions safer and more seamless.

 

What should YOUR callers know?

 

Consider the changes in
-businesses
-medical offices
-campus settings

-salons, to name just a few

Informing
-customers
-vendors
-patients
-students
-faculty
-the public at-large
about these changes in your facility can be a challenge.
Further modifications are inevitable in the months ahead and disseminating vital information in advance is key.

 

Certainly, social media and an active online presence help considerably. In addition to increased phone traffic, more daily functions are happening online than ever before. Not just in sales, either. Medical tele-health sessions and ZOOM/remote learning have made their mark.

 

A solid Messages-On-Hold production also delivers a powerful, direct impact. MOH speaks directly to a familiar audience in a huge cross-section of America. Here are just a few examples.

 

MOH can

 

-Help doctors, dentists, and veterinarians explain new screening procedures prior to entering the building.

 

-Keep restaurants cooking and serving by telling customers contact-free ways to still enjoy a meal with curbside pickup.

 

-Assist Auto Dealership Sales, Parts, and Service with each Department’s own unique safety protocols.   

 

-Clarify do’s and don’ts for reopening retail showrooms, gyms, stylists, nail salons, small businesses, and larger centers of shopping.

 

-Give school administrators a hand with the dissemination of information about shifts to classroom, hybrid, and remote learning as well as testing and scheduling.

 

These are just a few real-life examples to show how hold-time can be utilized most effectively: by communicating critical details to an interested, qualified audience. In these rapidly changing times, people have questions. On-Hold Messaging from IAP gets the point across in clear, concise fashion with pleasant, licensed music and stellar professional voice artists.

 

Flexibility and Fast Turnaround to Roll with the Changes

 

Another excellent value with IAP Messages-On-Hold is the flexibility to change audio productions with exceptional turnaround time. This has been a real boost for medical facilities offering COVID vaccinations. With scheduling based on supply and availability, phone systems have been flooded with eager callers. MOH has provided valuable assistance by informing holding callers with extremely up-to-date messages and what steps to take next. Our studio is delivering timely new audio quickly and reliably.

 

Interactive Voice Response (IVR), Automation, and Overhead Messages

 

Effective communication goes beyond updated websites, social media, and even MOH. Medical professionals, businesspeople, and educational institutions have also been using their phone systems with revised efficiency.

 

Automating IVR greetings helps ease the burden on staff and routing customers in a way that gives them control of transactions without physical contact is a win-win. Giving clear audio instructions is where professional IAP recording can help connect the dots for incoming calls.

 

Last but not least, let’s not forget Overhead Messaging and Announcements. Welcome customers back into your facility or business with informative overhead messages that tell about:

-new products

-ongoing safety protocols

-monthly specials

-how nice it is to see them again

 

Guidance and information from above commands attention!

 

 

You can utilize all these channels to effectively communicate what is happening at your business. Contact IAP today and we’ll work with you to circulate these important messages that can keep your business running smoothly.